Writing the future
Services
- Brand blueprint
- Strategic advisory to CXO
- Cross-company engagement
“Beth brought together our leaders, new and long-serving, guiding us in articulating an incredibly exciting and actionable future for our brand.”
Laura King, Global Marketing Director
The project
Accessorize began life in the 1960s as one of the most progressive, disruptive retailers the British high street had ever seen. But through the decades, it had lost some of that pioneering spirit.
A day-one appointment by a newly-installed leadership team, we helped take the brand back to its powerfully progressive, creative roots and reimagine its original founding values for a whole new generation, and a whole new era in retail.
Brand blueprint: an ambitious re-imagining of the brand’s strategic foundations and core values. Advisory on brand growth and signature brand behaviours during a period of reset and acceleration. Cross-company engagement and education: a programme of org-wide consultation, education and embedding.
Image credit: Accessorize
Photographer: Sven Kristian